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1.618 As a brand new decade dawns, South Africa stands poised, ready to face fresh and exciting challenges. 2010 is alive with possibilities. This electrifying move into a new decade is an excellent opportunity to breathe new life into PG Bison’s pre-eminent competition. While the brand and competition are being modernised to appeal to the ever changing make up of today’s student market, the prestige of the competition has been vigilantly maintained. The brand and concept behind the competition need to push traditional boundaries, while remaining focused on its target market. These architectural and interior design students need to be challenged, allowed to express their creativity, but still produce a piece of work with relevance. Even with change, it is important to hold on to principals and values that have stood the test of time and will continue into the future. In the worlds of Architecture, Design, Art, Music, Mathematics, and a host of other fields the ‘golden ratio’ is perceived as an example of this kind of principal. It is something that is appealing, admirable, and in many cases mystically alluring in that it can never be completely logically explained. The numerical expression of the ‘golden ratio’ or ‘golden mean’ is 1.618. The Golden Ratio 1.618 The Golden Ratio has fascinated influential minds for thousands of years. It was discovered that many aspects of physical elements exhibit proportions based on a clear mathematical ratio – we find beauty in or attraction to these physical things that display the proportions of the golden ratio. (Other names for this ratio include the golden section, golden mean or golden number). The golden ratio is denoted by the Greek letter phi (F). Many famous works are proportioned to the ratio (see list below). Artists and architects have proportioned their works on the ratio believing this proportion to be aesthetically pleasing. Historically, the ratio has fascinated people for the last 2400 years and the ratio has inspired thinkers of all disciplines like no other number in the history of mathematics, art and design. Examples of structures that exhibit the Golden Ratio
Evidence of the golden ratio is scattered through-out nature. The coils on sea shells, the dimensions of ‘attractive’ humans and animals, and a vast number of other natural elements are said to exhibit the characteristics of the golden ratio. |
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